- British Columbia is the third largest centre for music production in Canada and one of the Province’s biggest contributors to the cultural economy. The fund has already allowed artists and businesses across BC to stay competitive on a national and international scale. A long-term commitment would allow us to continue to build these success stories and support a variety of diverse projects and recipients throughout BC.
- There is no other fund of this nature. The Amplify BC fund in its structure is a unique fund and was not designed to address a pandemic. It is currently the only fund available that provides opportunities to the commercial music sector who are often ineligible for any measures of support from government programs. In fact, a large majority of BC’s live music association members do not receive sector-specific support from federal government programs such as FACTOR and Canada Council. These members include our small venues, talent agents and event suppliers who are fundamental to the live music sector, an industry that contributed 6,950 FTEs, $619.3 million in labour income and $815.8 million in GDP to the BC.
- The music industry is not only a cultural asset but a significant employer and economic contributor to the province, with an economic impact of $690m in Vancouver alone and 14,540 jobs.
- Music provides an opportunity for connection and healing within our communities.
- Over the last three years, Amplify BC has been a great asset for BC’s Artists, and the funding each year has been needed. COVID-19 and the current health restrictions that have followed are challenging BC’s music creators and professionals both financially and in the production of new intellectual property.
- The music industry was among the first industries impacted by the public health orders.
- Since the onset of the COVID-19 pandemic, the music industry in BC was brought to a virtual standstill with a majority of our artists, venues, festivals and studios shut down because of this crisis. There can be no return to work without an audience. With the strict public health orders currently in place, the grim reality is that recovery for the BC music industry is still going to be a long way away. The answer is a long-term commitment to Amplify BC.
- Having a multi-year commitment versus year to year will provide great certainty for the BC music industry by preserving valuable jobs in the music industry; helping our small venues across the province recover; funding the creation of new intellectual property; and providing emerging talent a place to perform and incubate.
- Our industry needs a standalone commitment through this fund, to recover now and get back to a place of driving the economy. A $7.5 million investment in Amplify BC stimulated $29.9 million in expenditures and supported companies to employ 3256 people, with 295 new hires.
- Amplify BC has proven to be essential during the pandemic by supporting vital projects, platforms and services for the industry. But the current funding model of applying yearly, does not provide our industry with the long-term certainty it requires. As a result, investment from this program now and over the next three years will be critical to restore jobs, especially the small venues who have been hurt so badly by the COVID-19 crisis.
- During consultations in April 2020 with over 160 music industry partners, the industry expressed overwhelming support for Amplify BC to provide both operating and innovation funding to companies. The industry also stressed the importance of a continued investment in music companies and artist career development to promote future success.
- Most musicians work in the gig economy, and they require touring and live events to raise revenue, making them especially impacted at this time.
- There is a tremendous opportunity to attract large events to BC that show an economic impact for the Province, such as the JUNO Awards ($10.9m to the Province in 2018), however, it takes years of planning to secure the bid. Ongoing Amplify BC support would mean locking in events, partners and sponsorships on a multi-year basis.
- Education, infrastructure, policy changes, outreach, inclusion and making the investment provincial wide takes time. Knowing and understanding that the support will continue to be there is essential to the well-being of the industry.
- Many programs, particularly training and development take time to show ROI. Through educational programming supported by Amplify BC, we are building the skills and expertise of tomorrow’s workforce who will be starting their own companies or holding senior positions within the many music companies with headquarters in BC.
- Through Amplify BC, the BC government investment has been multiplied through the leverage of private dollars and a greater share of federal funding. Ceased or decreased support means the entire BC industry will see a decline or lose their financial leverage.