Six women are among the fifteen music entrepreneurs selected for Music BC’s highly regarded PHOENIX Training & Professional Development program. Label owners and music managers Suzette Amaya, Kathryn Calder, Trish Klein, Natasha Nystrom, Kimberly Thé and Mandy Wheelwright will start work on the four-month program in late May. They will be joined by their peers Morgan Brooker, Ryan Dyck, Nathan Harland, Malcolm Levy, Steve Mann, Tarun Nayar, Jeffrey Ojeda, Christopher Steffler and Daniel Sheinberg.

“What an impressive and diverse line-up of music entrepreneurs,” said Alex Grigg, Executive Director of Music BC. “If last year’s pilot program is anything to go by, PHOENIX will not only challenge participants but give them new skills and tools that will take them, and the artists they work with, from strength to strength”

PHOENIX will feature respected music industry advisers and business specialists. Mentors in the program will include leading industry figures Patrick Aldous, Terry McBride and Catherine Runnals. PHOENIX incorporates two residential workshops. The first will be held in Squamish near Vancouver in late May, the second at the end of the program in September 2018.

Funding for the initiative has come from both the public and private sectors, with generous support provided by FACTOR, Creative BC and the Province of British Columbia, and Ryan Beedie at the Beedie School of Business at Simon Fraser University.



The PHOENIX program is delivered by strategy consultant Mariel Beros and her team of mentors who have been offering business training in the contemporary music sector in Canada, Australia and New Zealand for the past decade. The training has made a substantial positive impact on the business acumen and skill levels of music industry participants, while also building professionalism in the sector.

Culturally Canada, Australia and New Zealand share similar characteristics, as do their contemporary music industries. They have similar industry strengths and challenges, having an exceptional pool of talented artists but small domestic markets which can limit their reach. To succeed in this new era of constant disruptive technological and social change where music fans are moving from ownership to access, music industry professionals need to adopt a growth mindset. Strong business and interpersonal skills are now essential. PHOENIX helps build those skills.

About Music BC:

Music BC is a not for profit association serving the for profit and non-profit music industry, including artists from all genres, industry professionals, service providers, studios, promoters, venues, festivals, producers, agents, managers and educational institutions. Music BC is a member based organization that provides the industry at large with information on the state of the industry, trends, funding & educational programs and resources.



About Beedie School of Business, Simon Fraser University:

Since the creation of Canada’s first Executive MBA in 1968, the Beedie School of Business has championed lifelong learning, productive change and the need to be innovative as we deliver research and teaching that makes an impact. We are accredited by the Association to Advance Collegiate Schools of Business (AACSB) and have received the EQUIS Quality award from the European Federation for Management Development (EFMD). AACSB and EFMD are globally recognized accrediting agencies for business schools. Less than 1% of business schools worldwide have earned both of these accreditations.

Undergraduate, graduate and Ph.D. programs demonstrate a spirit of innovation, flexibility and relevance. Supported by extensive partnerships with public, private and not-for-profit organizations, our goal is to produce broadly educated, enterprising and socially responsible managers capable of making lasting contributions to their communities.

The Beedie School of Business operates on all three SFU campuses, with:

  • over 3,800 undergraduates (BBA students) in Burnaby and Surrey
  • over 700 MBA and graduate students at the Segal Graduate School and at the Surrey Campus
  • non-credit programs at the director, executive and management-levels
  • a thriving Ph.D. program