|Music BC has been leading the lobby efforts for the renewal of the Amplify BC fund since it began, and now we are seeking your letter of support for a third-year renewal of this vital fund.|
As you may know, the Amplify BC fund was established after two years of the BC Music Fund (BCMF), which injected $15m into the BC Music economy between 2016 and 2018. The BCMF provided a significant return on investment across the Province economically and culturally. With the current government, the BCMF was extended and rebranded as Amplify BC (providing a $7.5m investment over one year) under the stewardship of Minister Lisa Beare, Ministry of Tourism, Arts & Culture. Since their inception, these music funds have been earmarked under the Province’s discretionary budget as opposed to a fixed line-item in the annual budget.
We are now in our second year of Amplify BC, and until the fund becomes a fixed line-item in the provincial budget, we will continue to seek your annual support for a renewal so we can collectively express how imperative this fund is in ensuring a prosperous future for BC’s music economy.